On Soft Power: How to Measure Soft Power, Actors of Soft Power, Foreign Policy and Soft Power?
By Dr. Vladislav B. Sotirovic
How to measure soft power?
As social power is to a very extent a kind of social capital, the measurement of soft power is, in principle, difficult from the methodological viewpoint concerning social sciences. Methodologically, some indicators are usually used to measure the size of hard power, like geographical resources, economic power, or military potential. Compared with the relatively feasible measures of hard power, soft power is extremely difficult to be measured like the cultural and ideological attraction, or the rules and institutions of international regimes.